Jeetendr Sehdev is the New York Times bestselling author of The Kim Kardashian Principle, award-winning marketer, and renowned internet celebrity. Hailed by Harper’s Bazaar as “the most relevant voice of the social media era” and praised by Variety as “the best in the business,”
Ideas Over Ego: Vivienne Westwood’s Return To Milan Men’s Fashion Week
Vivienne Westwood’s return to Milan Men’s Fashion Week championed vulnerability over ego, proving the boldest move for brands today isn’t to provoke, but to reveal.
Jannik Sinner Wins Wimbledon 2025 Over Alcaraz: Lessons For Leaders
Jannik Sinner wins Wimbledon 2025 men’s singles final, showing how The Championships blend tradition, cultural magnetism, and modern brand mastery.
The Diddy Paradox: Guilty Verdict, Flawed Brand—Unbreakable Connection
Hip-hop mogul Sean “Diddy” Combs was convicted on prostitution charges but acquitted of sex trafficking; his brand will likely endure, reshaped, not erased.
Anna Wintour Leaves Behind An Iconic Legacy After Stepping Down From Vogue
Anna Wintour didn’t just define fashion—she built one of business’s most powerful personal brands, proving that mystery and unwavering vision create icons.
SXSW London 2025 And The New Leadership Code: Feel More, Lead Better
SXSW London 2025 reveals a new leadership code—where emotional fluency, personal brands, and cultural convergence matter more than performance alone
Five Branding Lessons From Japanese Wedding Giant Four Sis & Co.
At Paris Fashion Week, Japan’s Four Sis & Co. showed how weddings reflect identity. Here are five branding lessons from a love-first industry rewriting the rules.
No Water, No Peace: A Branding Playbook From The Football Pitch
Football for Peace demonstrates how authentic, purpose-led branding—rooted in belief, not buzzwords—can drive impact and unite the world through sport.
Somerset House At 25: A Masterclass In Cultural And Brand Relevance
How Somerset House transformed from a 16th-century relic into a future-forward cultural brand through radical reinvention, community, and purpose.
‘Protect The Dolls’: How A $99 T-Shirt Redefined The Power Of Fashion
Conner Ives' "Protect the Dolls" T-shirt wasn’t just fashion — it was a cultural flashpoint reminding leaders that true branding demands real bravery.
NFL Draft 2025: Is The League Ready For New Stars — Like Cam Ward, Abdul Carter And Travis Hunter?
The NFL Draft's 2025 class, led by star college football players Shedeur Sanders, Travis Hunter, Cam Ward and others, is the media-savvy, brand-conscious generation.