Forbes Research

A New Home — And Future — For Forbes Research
Forbes Staff
Forbes Research, a new site section on Forbes, creates original surveys and data-powered content on key topics such as the C-Suite, AI and small business.
More From Forbes Research
The Wealthy Are Dissatisfied With Their Financial Advisors. What Are They Looking For?
The Forbes Research 2025 High Net Worth Study reveals 97% of affluent investors now use AI in their financial strategies.
Forbes Staff
Most Affluent Shoppers Want To Browse Online But Buy In-Store
The Forbes Research 2025 High Net Worth Survey shows wealthy consumers seek cutting-edge retail experiences, but 89% still want to walk into a brick-and-mortar store.
Forbes Staff
New Survey: Wealthy Investors Shift Focus From Long-Term Impact To Immediate Gains
High-net-worth individuals rethink financial priorities and definition of success, according to new Forbes Research data.
Forbes Staff
In The Corporate World, AI Is Surging. Training? Not So Much
Forbes Research finds 93% of companies are upping AI investments — but less than half are upskilling staff to use it.
Forbes Staff
Technology Buying Power Has Shifted - Here’s What It Means
The 2025 Forbes Enterprise Technology Purchasing Report reveals how AI, cybersecurity and business-led committees are reshaping strategy and fueling growth.
ByJanett Haas,
Forbes Staff
What Sets High-Growth Small Businesses Apart? Higher Tech Budgets, For One
The Forbes Research 2025 Small Business Survey ties high year-over-year revenue growth to increased investing in emerging tech.
ByNick Clunn,
Forbes Staff
A New Home — And Future — For Forbes Research
Forbes Research, a new site section on Forbes, creates original surveys and data-powered content on key topics such as the C-Suite, AI and small business.
Forbes Staff
New Research: Small Business Owners Remain Optimistic, Despite Tariffs
New Forbes Research finds that 94% of small business owners are confident their business will succeed, despite concerns about inflation, tariffs and changing tax codes.
ByNick Clunn,
Forbes Staff
Quiz: Where Does The C-Suite Stand On Sustainability? Test Your Knowledge
How are execs prioritizing environmental initiatives amid global unrest and economic uncertainty? Take our quiz to find out.
Forbes Staff
New Survey: Sustainability Stays Central To C-Suite’s Vision Amid Global Unrest, But Leaders Struggle To Prove Its ROI
Leaders are wrestling with geopolitical whiplash but remain dedicated to creating a healthier planet. Explore our survey.
Forbes Staff